Founded by two friends and colleagues in 2019 in Moscow, Russia, ABITU is a concept that responds to a request for something bold and glamorous to put on in the evening. Alina Kokkonen and Alina Dvoeglazova had been working in fashion PR and marketing for some years until they came up with the idea of creating a brand together.
The label ABITU offers dressy tops and neo-romantic blouses made of glamorous and chick fabrics like jacquard and taffeta. Elegant puffy-sleeved and ruffled tops are cool to wear with jeans or trousers, sneakers or heavy boots.
The name of the brand comes from Latin “habitus” that means
literally “attitude, style, clothes”.